My husband has been a competitive cyclist all of his life, so when I decided that I wanted to give cycling a try, he was really excited to teach me more about the sport.

One of the most interesting things that he taught me is how to avoid an obstacle, like a pothole, or a tree branch in the road.

He told me that you can acknowledge that the obstacle is there, but in order to avoid it, you have to look away from it.

It sounds crazy, but this is a very real phenomenon! There’s even a name for it, it’s called target fixation and it can be kind of dangerous if it causes you to steer toward things you really want to avoid.

I got to thinking about how the concept of target fixation applies to business and life, and how easy it can be to “steer” toward obstacles (distractions) in our businesses. hat's what today's video is about...

The good news is that you can use target fixation to your benefit. Set your focus on your goals and the path you want to take.

Target fixation tells us that when we fixate on our target, we also tend to ignore other obstacles.

Obviously, you always want to be aware of obstacles and potential hazards when you are riding a bike or driving a car, but in our businesses and lives, when those obstacles are distractions keeping us from being productive and doing what we truly want to, ignoring and avoiding them is a really great thing.

I want to give you a few practical and easy steps to use target fixation to your advantage and to help you to keep your eye on the prize.

  • Write down 3-5 of your goals.
  • Post them where you can see them (at your desk, on your bathroom mirror, anywhere you won’t miss them). 
  • Pay attention to them when you notice them. Take a moment to read them each time.

This is a really simple exercise and while it certainly won’t guarantee that you reach your goals, it’ll help you steer toward them by serving as a constant reminder of what you’ve truly set out to do.

Have you ever experienced target fixation? How do you keep your eye on the prize even with distractions competing for your attention? Tell me all about it in the comments below.

Keep doing what you love.